As a business owner who wants the best for their business, you might want to think about switching from the free Business app to the more sophisticated Business API. If you have been eyeing Business API for a while and are still skeptical about it then this article might just convince you to take that huge step for the better.
With competitive price and timely delivery, ITNIOTECH sincerely hope to be your supplier and partner.
Business API opens up a world of new possibilities for you if you want to use for marketing. With its humongous user base of over three billion people who have access to the internet, is the best place to find your customers no matter what your product or service is.
There is a reason why the Business app is free to use. It is because of the limited functionalities that it offers. Business app is just the tip of the iceberg when it comes to marketing. If you are currently using the Business app you would be blown away by the features of Business API when you make the transition.
If you would like to experience Business API for free then you must check out WANotifier’s free forever plan. This empowers you to take a glimpse of Business API without the risk of much investment. Also, it is free forever enabling you to experiment as you wish for as long as you wish. Keep in mind that you still have to spend the standard API charges that are levied by Business API. Create your free WANotifier account today!
Are you still considering if you want to get access to Business API? Let us take a look at the attractive reasons and exclusive benefits of getting access to Business API that is sure to persuade you to make this much-needed upgrade.
Business app was launched in with the goal of supporting small-sized businesses to communicate better with their customers. The Business app introduced new business-centric features that can be leveraged to increase customer satisfaction and engagement.
Businesses that were using the regular messenger app to connect with their customers eventually shifted to the Business app because of the better features. Installing the Business app came with an exclusive business profile which allows one to display information and credentials related to their business. Other benefits include automated messaging, product catalogs and global reach. Using the Business app helped businesses build better connections and foster trust with their customers.
However, since the Business app is free to use it does not provide advanced features that are essential to scale the business to newer heights. Due to these reasons, the free Business app was more compatible with small businesses. To cater to the needs of medium-sized and large-sized companies and organizations, Business API was introduced.
Before jumping into the benefits let’s quickly have a brief introduction of Business API.
Business API is the official cloud-hosted API of introduced in the year to help businesses and organizations leverage the platform’s large user base spread across various countries for marketing purposes. It consists of a host of extremely powerful tools to help businesses of all sizes efficiently communicate with their customers.
Business API revolutionized the marketing sector and made a core component in any effective marketing campaign. Today almost all major companies have gotten their hands on from various sectors ranging from banking, finance, healthcare, education, food & beverage, entertainment etc.
Now with that being said let’s proceed to take a look at the top 10 reasons why you should make the transition from the Business app to Business API.
Well to be completely honest there are a lot more than 10 reasons to make the switch to API from the Business app. However, let’s take a look at the most important ones:
In a growing business, as the number of customers or clients increases, it becomes hard to keep track of all of them and much less possible to provide individual attention or acknowledgment. These problems can be effortlessly tackled using the Business API.
The free Business app only allows you to message 256 contacts at the same time whereas Business API allows you to broadcast to an unlimited number of contacts. In addition, if you want to send a message to a person using the Business app then they must have your number saved. This is not the case with API which enables you to send messages even if the recipient has not saved you as a contact.
Bulk messaging using the broadcast feature in API allows you to keep in touch with all your customers while also sending them personalized messages. Bulk messaging is the process that is used to send a single message to a large number of recipients at once. Using unauthorized third-party bulk senders can get you banned. So to avoid this Business API becomes essential.
If you want to get more work done with a lesser number of people then automation is the way to go. Eventually, when a business grows and customers start to pour in, it becomes essential for businesses and companies to provide quality customer support.
API can help reduce labor costs by eliminating the need for a lot of support staff. Tools like WANotifier built on top of API offer state-of-the-art automation features, which include chatbots and pre-designed message sequences which can greatly reduce the need for manual effort.
You can set up custom auto-replies such as automatic “greeting” and “thank you” messages. Chatbots can be used to answer frequent and repetitive queries asked by customers and save valuable time so that human support staff can address more complicated issues.
AI-integrated chatbots are even more effective when it comes to providing tailored solutions to customer complaints. Chatbots work around the clock and significantly reduce response times. Learn how to build your own chatbots with WANotifier. These advanced automation features are not available in the Business app.
Having a Meta verified business account gives your customers reassurance that you are 100% genuine and that your business or company is trustworthy. It goes a long way when it comes to building credibility and authenticity as a brand. It also comes with the highly sought-after blue tick.
If you are looking for more details, kindly visit API Providers.
When customers see that blue tick and know that your business is verified they are more likely to view your marketing messages and make purchases. Getting verified strengthens your brand reputation, protects your identity from impersonation and increases your visibility and engagement.
Although it is possible to get verified using the Business app, it comes with a price tag whereas you can get verified for free when you get access to the Business API.
Business API facilitates the easy creation and management of message templates. Pre-built message templates can come in handy in various situations such as appointment reminders in healthcare and service updates in tech companies.
Specific templates can be designed for different purposes such as marketing, reminders, follow-ups, thank-you messages etc and can be sent to for approval. This also aids in saving a lot of time while also ensuring personalization. The Business app allows you to create and send marketing messages but you can only create basic messages and the customization capabilities are far less when compared to API.
Business API supports integration with other communication channels like SMS, and web chat. This offers a uniform all-inclusive communication platform for your business while ensuring a unified customer experience and streamlining customer support.
Analytics and reports give businesses insights into key metrics like delivery rate, open rate, response time, customer engagement, conversion rate, clickthrough rate etc. This allows businesses and marketing teams to learn valuable information on the effectiveness of their marketing campaigns.
Without proper analytics and reports, growing a business is like steering a ship across the sea without a compass. Businesses would not know where or how to increase their efforts or improve their marketing strategy. They won’t be able to understand what is working and what isn’t.
Detailed analytics and reports given by Business API help businesses identify their weaknesses and their customer’s pain points and assist them in further improving the overall customer experience. The free Business app only provides basic analytical insights or reports on your business’s performance.
You can integrate with third-party tools and apps to send notifications from them using API. These integrations can help you receive payments (eg. Razorpay), set up shopping catalogs (eg.Shopify), build automated workflows (eg. Zapier) etc.
API integration with CRMs like Hubspot and Zoho can help you stay connected with your customers on and send personalized and automated messages through the CRM software.
Integrating with payment gateways like Razorpay and PayU allows you to enable seamless payments for your customers without having them leave . By doing this businesses can simplify the payment process and avoid redirecting to an external payment gateway which may lead to frustration and an abandoned cart.
Integrating with e-commerce platforms like WooCommerce or Shopify enables you to send delivery updates, abandoned cart notifications, discount offers and more through . Integrating with business management software like Google Sheets or Facebook lead forms can help businesses manage their data in a more efficacious manner.
A growing business will need more agents to handle and deal with an increasing number of customers. In due course, businesses would have to outgrow their single-agent or double-agent support systems. The Business app only allows for a maximum of four agents and is limited to one user per device.
Business API on the other hand allows access to an unlimited number of agents and devices making it possible for larger teams to manage inquiries in a more constructive or productive manner.
Business API also provides a single, unified and intuitive inbox that can be seen and accessed by all the team members. This enables your team members to handle service requests more effectively and streamline customer support.
If you wish to grow your business in the long run, eventually it becomes absolutely essential to make the switch to Business API. Choosing the right provider for API is also super important before you make this critical decision. So how can WANotifier help you here?
WANotifier is one of the top choices for businesses because of its 0% markup policy. While other business solution providers can charge upwards of 35% additional markup charges on top of the standard API charges, WANotifier charges you nothing other than the standard API charges. Know the API pricing before you step into it.
WANotifier helps you massively cut the costs of your marketing campaigns. Every single penny you spend on API through WANotifier provides 100% of its value. Check out WANotifier’s extremely affordable pricing plans.
Here at WANotifier, our goal is to make marketing accessible to everyone so If you are still doubtful and do not wish to abruptly make a decision you can get access to WANotifier’s free forever plan and test the waters before getting in.
Today Business API has become an absolute necessity for businesses that wish to use as a means of marketing to further grow and expand. has become a core element of any good marketing strategy due to its large user base of over 3+ billion people and its astounding 98% open rate which especially makes it superior to .
The Business app is mainly built for micro-businesses. It is not feasible for businesses that aspire to grow in the long run. API is more suitable and provides powerful features for businesses of all sizes whether it be small, medium or large-sized companies and organizations. With that said we wish that you take that necessary step and transition into Business API and watch your business flourish. See you on the other side.
Contact us to discuss your requirements of Cloud Call Center. Our experienced sales team can help you identify the options that best suit your needs.